Sunday, February 15, 2015

NEWS: Pharrell Makes a Surprise Appearance at the adidas Originals Pop Up

Pharrell Makes a Surprise Appearance at the adidas Originals Pop Up

During an adidas event last night in Soho, collaborator and GRAMMY winner Pharrell Williams stopped by to give a crowd of high school artists the surprise of a lifetime. The students were invited to adidas' pop up space to customize the ubiquitous Superstar, the model of Pharrell's upcoming collaboration with the three stripes, which is set to drop in March. Pharrell spoke to the students about the importance of exercising creativity, and of course, posed for some pictures as well. Complex was able to catch up with him after the event and discuss how adidas has been an ideal brand to work with, as well as how they've positioned themselves within the world of fashion. Pharrell also expressed the importance of the Internet and how it's helping to create a future for talented young artists.