Monday, January 30, 2017

FASHION VIDEOS: Kendrick Lamar Pays Homage to the Reebok Classic Club C in Video Series

Kendrick Lamar Pays Homage to the Reebok Classic Club C in Video Series 


Paying homage to the upcoming global release of the Club C for spring/summer of 2017, acclaimed West Coast rapper Kendrick Lamar ‘Holds Court’ with Reebok Classic in a brand new four part video series, shot by coveted director Nabil. As an artist who takes inspiration from his childhood basketball courts, and who is recognized worldwide for using his music to inspire and empower the younger generation, Kendrick is the perfect spokesperson for the Club C silhouette, that’s been around since 1985.
In the four-part video series, Nabil does a great job of capturing K.Dot in a series of short films, shot in front of a projection Compton High School’s tennis court. In the video below, the “Alright” rapper can be seen discussing the values intrinsic to both him and the sneaker. While dressed in the forthcoming pieces for Reebok, Kendrick can also be seen sporting the new sneakers that make up the brand’s spring and summer 2017 collections.
The official Reebok x Kendrick campaign, which is also shot by Nabil, will be unveiled on Mon., Jan. 30, along with more information on the upcoming Club C releases for spring/summer of 2017. Make sure to check back with HHLS this coming week to find out all about the latest Reebok and Kendrick campaign.