FASHION VIDEOS: Kendrick Lamar Pays Homage to the Reebok Classic Club C in Video Series

Kendrick Lamar Pays Homage to the Reebok Classic Club C in Video Series 

Paying homage to the upcoming global release of the Club C for spring/summer of 2017, acclaimed West Coast rapper Kendrick Lamar ‘Holds Court’ with Reebok Classic in a brand new four part video series, shot by coveted director Nabil. As an artist who takes inspiration from his childhood basketball courts, and who is recognized worldwide for using his music to inspire and empower the younger generation, Kendrick is the perfect spokesperson for the Club C silhouette, that’s been around since 1985.

In the four-part video series, Nabil does a great job of capturing K.Dot in a series of short films, shot in front of a projection Compton High School’s tennis court. In the video below, the “Alright” rapper can be seen discussing the values intrinsic to both him and the sneaker. While dressed in the forthcoming pieces for Reebok, Kendrick can also be seen sporting the new sneakers that make up the brand’s spring and summer 2017 collections.

The official Reebok x Kendrick campaign, which is also shot by Nabil, will be unveiled on Mon., Jan. 30, along with more information on the upcoming Club C releases for spring/summer of 2017. Make sure to check back with HHLS this coming week to find out all about the latest Reebok and Kendrick campaign.

Reebok Presents Kendrick Lamar "I Am" (Kendrick Takes You Through His Hometown Of Compton)

Reebok Presents Kendrick Lamar "I Am" (Kendrick Takes You Through His Hometown Of Compton)

"Kendrick Lamar and Reebok join forces with acclaimed director Anthony Mandler to take you on a journey through Kendricks' hometown - Compton. The video celebrates the limitless potential of youth and is narrated by Kendrick through a powerful verse titled “Kendrick Lamar – I am” -- his own personal ode to Compton. Get Inspired at http://fitness.reebok.com/kendrick-lamar" - Reebok

NEWS: SWIZZ BEATZ BROKERS DEAL BETWEEN REEBOK AND UFC

SWIZZ BEATZ BROKERS DEAL BETWEEN REEBOK AND UFC

Yesterday, the UFC announced their biggest non-media deal which was set in place by Reebok's creative director, Swizz Beatz. UFC Chariman, Lorenzo J. Fertitta, and President, Dana White, are close personal friends with Swizz, and this deal has reportedly been in the works for over a year.

As part of the six-year partnership, Reebok will be the UFC's exclusive outfitter, and starting in July, fighters will not be allowed to wear any logos that aren't Reebok. Furthermore, fighters will now be paid out a 20% royalty on all merchandise sold which features their likeliness and/or name.

"This announcement is just the beginning of a lot of super creative things," Swizz Beatz said. "You know we keep a couple things up the sleeve, but in January you’ll see the start of how we can make UFC be a part of lifestyle and doing things different."

"It’s going to change things in the UFC because all of our athletes are getting paid and they don’t have to look for sponsors anymore," Swizz said.

Reebok will be utilizing their 'Delta' logo, symbolizing their connection with CrossFit, on all of their performance products as they look to expand into the fitness category, beyond just sneakers.

"It's one of the many goals that came true since I’ve stated five years ago that Reebok was back," Swizz said. "Not only from putting out sneakers, but also bringing different things into the company that’s going to take this to the next level. Were plugging in another 900 million UFC fans into the Reebok and it's pretty big."

REVIEW: VILLA X REEBOK PUMP QUESTION MID 'A DAY IN PHILLY'

Reebok has teamed up with Philadelphia-based retailer, 'Ruvilla,' to deliver this mashup highlighting the relationship between Philly and their favorite son, Allen Iverson. The Villa x Reebok Pump Question Mid 'A Day In Philly' will be dropping on the Pump's official birthday today, November 24th, in-store at Villa and on ruvilla.com, for $185.

As mentioned, the Reebok Pump is celebrating its 25th anniversary, as is Villa, so the collaboration goes beyond A.I's affiliation with the City of Brotherly Love. The Pump Question features a grey and burgundy colorway, inspired by Villa's logo and Iverson's classic Bentley, along with the 'LOVE Park' hangtag and Liberty Bell logo.