NEWS: SWIZZ BEATZ BROKERS DEAL BETWEEN REEBOK AND UFC

SWIZZ BEATZ BROKERS DEAL BETWEEN REEBOK AND UFC

Yesterday, the UFC announced their biggest non-media deal which was set in place by Reebok's creative director, Swizz Beatz. UFC Chariman, Lorenzo J. Fertitta, and President, Dana White, are close personal friends with Swizz, and this deal has reportedly been in the works for over a year.

As part of the six-year partnership, Reebok will be the UFC's exclusive outfitter, and starting in July, fighters will not be allowed to wear any logos that aren't Reebok. Furthermore, fighters will now be paid out a 20% royalty on all merchandise sold which features their likeliness and/or name.

"This announcement is just the beginning of a lot of super creative things," Swizz Beatz said. "You know we keep a couple things up the sleeve, but in January you’ll see the start of how we can make UFC be a part of lifestyle and doing things different."

"It’s going to change things in the UFC because all of our athletes are getting paid and they don’t have to look for sponsors anymore," Swizz said.

Reebok will be utilizing their 'Delta' logo, symbolizing their connection with CrossFit, on all of their performance products as they look to expand into the fitness category, beyond just sneakers.

"It's one of the many goals that came true since I’ve stated five years ago that Reebok was back," Swizz said. "Not only from putting out sneakers, but also bringing different things into the company that’s going to take this to the next level. Were plugging in another 900 million UFC fans into the Reebok and it's pretty big."